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ABOUT ME
Hey there! I'm Alice, a Graphic Designer with 9 years of turning pixels into pure magic in the gaming world. I’m all about making brands look awesome and creating visuals that grab attention and keep it.
I’ve got a knack for turning marketing plans into designs that pop-whether it’s on a screen, paper, or anywhere else. I love diving into what makes each client unique and whipping up creative,custom solutions that fit like a glove. From brainstorming to final touches, I manage projects with a mix of creativity and organization, working closely with teams and always looking for ways to boost user engagement. My mission? To make sure designs not only look fantastic but also deliver
results that speak volumes.
About me
MY WORK
UI Design of a Poker Table for the Caesar Online Casino Brand
A uniquely crafted game table UI/UX design, tailored to match the visual identity and theme of Caesar Online Casino. This interface focuses on delivering a premium user experience while staying true to the brand’s aesthetic.
UI Design of a Sportsbook Table for the Caesar Online Casino Brand
A custom UI/UX design for a sportsbook-themed game table, tailored to match the visual identity of Caesar Online Casino. The sportsbook is a gaming and betting platform focused on sports events, and the entire design reflects that atmosphere—featuring dynamic, sport-inspired visuals and a UI that enhances the thematic experience.
Pinata Party: A Festive Mini-Game for Chinese New Year
This is the master screen for this campaign, I was responsible for the entire creative process from start to finish. I crafted the concept, designed the logo, and developed the UI elements, ensuring a cohesive and engaging experience. The Pinata Party mini-game invites players to tackle daily challenges leading up to the grand reveal of a festive pinata filled with rewards. My role encompassed the full spectrum of design, including composition and visual elements, to create a vibrant celebration for Chinese New Year.
First Word Logo Design
I designed this logo for a series of engaging word-finding activities aimed at players on social media channels. The logo features a playful and visually stimulating design that reflects the challenge of discovering hidden words among a jumble of letters. Using a vibrant color palette and bold typography, the logo captures the excitement and fun of the activity, making it instantly recognizable and appealing across various digital platforms. Its design not only draws attention but also effectively communicates the interactive nature of the word-finding games, enhancing user engagement and brand presence.
Thanksgiving Parade Minigame
I designed and conceptualized a Thanksgiving-themed mini-game where players complete four progressive challenges to fill a progression bar and win a grand prize. My role involved creating the core concept, designing game elements, and collaborating with product managers to align the gameplay with campaign goals. With assistance from an artist for visual elements, I managed the project to deliver an engaging and festive experience, enhancing player interaction during the holiday season.
Coins Store UI Design
I developed a compelling creative for a coin store in a casino game, designed to address players who have run out of coins. The design highlights time-limited bundles of coins available for purchase. The urgency of the limited-time offer is emphasized to encourage quick action, ensuring players can continue their gaming experience without interruption. This creative effectively combines visual appeal with strategic messaging to drive conversions and maintain player engagement.
Golden Tournament Campaign UI Design
I designed the user interface for the Golden Tournament campaign, aimed at motivating players to participate for a chance to win a prestigious golden card. My design clearly communicates the steps players need to take to secure this high-value prize. By creating an intuitive and engaging UI, I effectively conveyed the campaign’s message and enhanced player understanding, driving participation and excitement for the tournament.
Cinco de Mayo Promotion
I conceptualized and designed a vibrant pop app for Cinco de Mayo, featuring a special sale on shop purchases. The primary goal of this campaign was to effectively communicate the offer to users, with marketing communication being the central focus of the creative. From idea to execution, I managed every aspect of the campaign, ensuring the design highlighted the sale and captured the festive spirit. This approach drove user engagement and maximized the impact of the promotional offer during the celebration.
Instagram engagement Post
I designed the “Doesn’t Belong” engagement activity for Instagram, where players identify the item that doesn’t fit with the set of cards featured in the post. Drawing inspiration from Art Deco, the design incorporates elegant geometric patterns and sophisticated details to create a visually striking presentation. This approach enhances the overall look and feel of the post, making it both fancy and engaging to boost player interaction and excitement on the Instagram page.
Women’s Day Facebook Post
For Women’s Day, I designed a vibrant Facebook post celebrating the power and beauty of women. Featuring popular female slot characters beloved by players, the post emphasizes the significance of the day. The logo I created is strong and powerful, with an elegant and colorful palette that complements the shiny, festive background. This design highlights the celebration and pays tribute to the remarkable contributions and elegance of women.
Odd One Out Logo Design
I created the logo for the “Odd One Out” series of social engagement activities, where players identify the object that differs slightly from the rest to earn free coins. The logo is designed to be visually striking and engaging, capturing the essence of the game and encouraging participation. Its clear and dynamic design enhances the activity’s appeal and effectively communicates the challenge, driving player interaction and excitement.
Ready, Set, Go Campaign Design
I developed the “Ready, Set, Go” campaign, where players complete sets of cards to win a grand prize. The concept and design were entirely my creation, featuring a dynamic car race theme to heighten the sense of urgency. As the campaign is time-limited, the race-inspired design encourages players to act quickly and collect cards, enhancing engagement and driving participation throughout the promotion.
Elite Club Promotion
I designed the “Elite Club” promotion, tailored specifically for VIP players, offering a month of exclusive benefits and special treatment. The design exudes elegance and prestige, reflecting a high-end VIP theme. The visuals emphasize luxury and sophistication, ensuring the promotion aligns with the elite status of its audience and enhances their overall experience.
Trick or Treat Halloween Promotion
I designed the "Trick or Treat" pop app for Halloween week, where players spin the slots to unlock the door and reveal exciting prizes. The design features a playful and spooky Halloween theme, with vibrant visuals that enhance the festive atmosphere. This engaging concept encourages players to interact with the app, adding an element of fun and anticipation to their Halloween experience.
Passion Pop Valentine's Day Promotion
I designed the "Passion Pop" promotion for Valentine's Day week, where players complete daily missions to win fantastic rewards. The pop app features a festive love theme with colorful, inviting elements that enhance the playful and romantic atmosphere of the event. My design aimed to capture the essence of Valentine’s Day, encouraging player engagement and making the reward experience both exciting and enjoyable.
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